Illustration is an often misunderstood industry
…that is vital to the uniqueness of any brand. Most people imagine comic books and cartoons when illustration is mentioned. However, brands such as Google, Shopify, and MailChimp all regularly use illustration as a part of their unique brand.
Illustration adds a powerful identity element to any part of your brand that reaches the public. Proper placement and usage of illustration can help draw in new clients, explain complex issues and increase the value of your overall public face. Expansion and refinement of your brand and brand assets increases the success and outreach of all marketing investments.