Marketing People Love | Jacques Spitzer
Jacques Spitzer is the CEO of Raindrop, a creative agency combining the best elements of brand building and performance marketing. He is a 4x Emmy winner for Marketing People Love and has helped produce more than $1 billion in sales across his career. He is also a prolific investor and is a Partner at Mari + Gold.
Here’s a glimpse of what you’ll learn:
Using humor to connect with an audience
The evergreen elements of the sales process
How Easter eggs in media can create a stronger connection
The tension between new and reiterative ideas in storytelling
Why authenticity is so valuable in marketing
In this episode…
The average consumer has grown far more aware of marketing in recent years. Older techniques aren’t as effective as they once were. Forming a connection with your audience and displaying authenticity is a potent strategy for long-term success. Sounds simple, but the process can be challenging. What should you know about making marketing personable?
In this episode of the Pixel Retentive Podcast, Carl Cleanthes and Ross Ciuppa talk to Jacques Spitzer, the CEO of Raindrop, to discuss marketing to people using storytelling and passion.
Resources Mentioned in this episode:
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This episode is brought to you by Epic Made.
Epic Made creates memorable animation, digital art, and graphic design to elevate brands.
They are a collective of talented artists across a multitude of disciplines who can handle the creativity and communication of any project.
Epic Made has created commercials, key art, social content, and more for leading entertainment brands such as the SYFY Network and Nickelodeon.
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