Modern Marketing with Jared Beasley
Jared Beasley is the Founder of Istoria, a creative agency based in Norfolk, VA, dedicated to crafting story-focused video, photo, and web experiences for socially impactful brands around the globe. With expertise in commercial, headshot, sports, restaurant, and food photography, as well as videography and video editing, Jared utilizes media to influence and inspire positive change. Under his leadership, Istoria serves a diverse clientele, aiming to make a significant impact through powerful storytelling and high-quality visual content. Jared's professional motto, "Let's make some magic happen," encapsulates his commitment to blending creative vision with meaningful narratives.
Here’s a glimpse of what you’ll learn:
How shifts in consumer preferences are influencing content creation.
The role of authenticity and organic content in engaging customers.
Strategies for integrating storytelling into marketing to enhance brand connection.
The potential impacts of AI on marketing and the necessity of transparency.
Practical tips for marketers to adapt and thrive in a changing digital environment.
In this episode…
Join Carl Cleanthes, founder of Epic Made, with guest Jared Beasley, founder and creative director at Istoria, as they dive into modern marketing strategies and business creativity. This episode unpacks the evolution of content creation, the importance of authenticity in digital spaces, and the intersection of technology and marketing. Discover insights on how storytelling fundamentally shapes marketing and how businesses can navigate the increasingly digital landscape.
Resources Mentioned in this episode:
Sponsor for this episode...
This episode is brought to you by Epic Made.
Epic Made creates memorable animation, digital art, and graphic design to elevate brands.
They are a collective of talented artists across a multitude of disciplines who can handle the creativity and communication of any project.
Epic Made has created commercials, key art, social content, and more for leading entertainment brands such as the SYFY Network and Nickelodeon.
To learn more, go to www.epic-made.com or send an email to hey@getepicmade.com.