Storytelling Drives Positive Change with Laura Nespoli
In this episode of the Pixel Retentive Podcast, Carl Cleanthes sits down with Laura Nespoli, Group Strategy Director at Article Group and founder of Meshin Movement. With nearly 20 years of experience, Laura blends brand strategy, storytelling, and purpose-driven marketing to create impactful narratives for global brands and nonprofits. She shares insights from her work, including a transformative regional rebrand project in Rochester, New York, and her passion for using storytelling to foster personal growth and social change.
Here’s a glimpse of what you’ll learn:
The transformative power of storytelling in driving cultural and social change.
How to develop a core narrative as a strategic asset for brands and organizations.
The importance of authenticity in marketing and creative work.
Insights into creating purpose-driven initiatives that align with personal and professional goals.
How personal development and introspection can lead to professional breakthroughs.
In this episode…
Laura shares her journey from crafting marketing strategies for global technology companies to founding Meshin Movement, where she explores storytelling's role in creating meaningful connections. She dives into her approach to core narratives, a structured storytelling framework used to unify brand messaging across teams and projects. Laura recounts her work on Rochester's regional rebrand, highlighting her belief in empowering communities through shared purpose. The conversation also explores her personal evolution, including confronting childhood traumas and finding resilience through storytelling. Carl and Laura connect on the challenges and rewards of balancing creative passion with professional success, offering listeners a wealth of inspiration and actionable insights.
Resources Mentioned in this episode:
Sponsor for this episode...
This episode is brought to you by Epic Made.
Epic Made creates memorable animation, digital art, and graphic design to elevate brands.
They are a collective of talented artists across a multitude of disciplines who can handle the creativity and communication of any project.
Epic Made has created commercials, key art, social content, and more for leading entertainment brands such as the SYFY Network and Nickelodeon.
To learn more, go to www.epic-made.com or send an email to hey@getepicmade.com.