Talking Fortnite with Mackenzie Jackson
Mackenzie Jackson is the CEO & Co-Founder of Alliance Studios which was founded in 2019. She is also operating within Epic Games Support a Creator Partner program, contributing to the development and design featured on Fortnite's expanding Creative Platform. Collaborating with external marketing firms and brands, she spearhead campaigns tailored to enhance the Fortnite Creative landscape.
Here’s a glimpse of what you’ll learn:
Personal challenges and community support
Insights into the transformation of gaming culture and community dynamics
Exploration of Fortnite's innovative methods for brand engagement and community building
Potential collaborations with industry leaders
In this episode…
In this episode of Pixel Retentive Podcast, Ross and Carl invite Mackenzie Jackson. She talks about her own Fortnite experience in 2018 starting from becoming a member of the game to establishing her studio in 2019; she also shares her thoughts on how it changed over that time, as well as its difficulties. In the same vein, it reveals how gaming culture has been transformed into a breeding ground for gaming creators and how Fortnite brand collaborations have revolutionized marketing.
Resources Mentioned in this episode:
Sponsor for this episode...
This episode is brought to you by Epic Made.
Epic Made creates memorable animation, digital art, and graphic design to elevate brands.
They are a collective of talented artists across a multitude of disciplines who can handle the creativity and communication of any project.
Epic Made has created commercials, key art, social content, and more for leading entertainment brands such as the SYFY Network and Nickelodeon.
To learn more, go to www.epic-made.com or send an email to hey@getepicmade.com.